What is a Live Streaming application?

An app that allows you to record and stream videos in real-time is known as a live-streaming app. Live streaming has made the life of people more convenient. The idea for live streaming comes from reality TV advertisements and youtube, where you can broadcast anything live and globally.

A lot of well-known online firms use live-streaming mobile apps as a marketing tool because they know how much it is useful for daily business activity purposes. Many companies already invested a lot of money in developing mobile apps so they can stream live content anywhere.

You will lose out on having many eyes attend your meeting if you don’t use a live stream for your upcoming event.

We’ll go over some of the advantages of live-streaming applications and discuss all the reasons why organizations should have to think about adopting live-streaming applications for their business.

The following are the advantages of utilizing the live-streaming application for your company:

# 1. “Assist in reaching a wider audience.”

Live streaming apps allow you to communicate with a larger audience at any time. Additionally, it provides the company with more accessibility and stability in real-time meetings.

You can easily advertise your services to individuals all over the world by using mobile streaming apps. In this way, your customer will be expanded more by searching your username in the search bar or hashtags, someone can also discover you without even knowing your name.

# 2. “It facilitates more productive work”

You can save time at work by utilizing a live-streaming application. You may speak with your audience immediately and get their response simultaneously. Although, this is a fantastic approach for all marketers to reduce their time on product branding and use the live advertising strategy for business. 

Nowadays, live streaming is an option where you can advertise your brand in real time on any platform of social media. People can see your product and service marketing in real-time. And it’s a smart decision for you.

# 3. “You Have More Choices”

Your target audience will appreciate the flexibility of mobile streaming apps when they instantly receive the information they’re interested in. The audience can view live video from the convenience of their home or while traveling with a single touch of a button. If they missed it the first time, they have more choices to view the video again. 

# 4. “It supports mobile devices”

Of course, live streaming apps are mobile-friendly. However, keep in mind that different apps have different usability on mobile devices. So, choosing the best live-streaming app is very important. There are many qualified app developers in Capanicus who provide a wide range of services with the right solutions for small to large-sized enterprises.

Uses of Real-time video streaming software in many industries:

# 1. Entertainment and Leisure sectors

Twitch is one of the most popular live video streaming game apps. In this app, gamers have the option to stream their videos or can watch other players’ games.

The media has completely moved to the online world. Do you still remember, people first checked newspapers in the morning to see what had happened when they were sleeping? Today, the theory has changed, now individuals get the recent notification instantly on their mobile devices or they can watch on a live streaming app.

Do you know the role of a Live streaming app in today’s time? Social media platforms have made it more possible for the public to live-stream any event or important news in real-time. And, people are now addicted to this. 

They frequently look for new information by checking the live feeds on their social accounts which they have followed. Most of the breaking news includes live information which helps to grab the most viewers.

# 2. Healthcare Sector

Live streaming technology is important for the healthcare industry to assist patients with doctor teams for guidance and healthcare support.

Live streaming & broadcasting has recently proved their value in preventing the spread of infectious diseases Covid-19. 2020 has seen a rise in technologies like remote patient monitoring, online medical consultations, and the usage of healthcare robots, all of which reduce the need for patients to engage physically in hospitals. 

Have you thought about why a Live streaming app is so successful in the healthcare industry? Everyone wants quick answers to their questions. Live streaming has transformed the healthcare industry by removing the need for physical interaction between patients and healthcare professionals. Majorly helps in developing virtual doctor visits, remote patient care, and support with chatbots.

#3. Real-Estate Industry

Live streaming software helps potential buyers explore properties through live-stream app platforms. Users take an eye-catch and know more about their location details and distance. You can also record it and watch it later.

These days, more than anything else, people like live video content. They adore live videos on websites, social media, and other online places. In a diverse range of industries, live streaming is rapidly rising in company leaders’ priority lists.

Do you know the purpose of live streaming & broadcasting apps in the real estate industry? If you have a real estate business and use a live-streaming app, you are increasing your audience. A prospective buyer can see the house space, architecture, parking area, garden, and more things through this platform. Only need a reliable internet connection from both ends.

Are you a real estate agent wishing to build a live-stream broadcast application for your business? Capanicus can help you in developing the best app and website for your brand. We can design your live streaming and video broadcasting tool with our expert developers.

# 4. Retailing Industry

In this industry, marketing is highly dependent on the visual attractiveness of products. To promote your brand globally then a live-streaming platform is the best place to start your product introduction. Retailers can boost sales by enabling customers to make purchases while viewing live video streaming.

Every e-commerce business has a strategy to sell more and more products. And the businessman knows that it all can be possible by including a live interactive broadcasting method. 

It is evolving to become the new benchmark for retailers on how they can engage their customers instantly. All you need is a platform that gives you the greatest broadcasting option if you’re trying to achieve success in the eCommerce sector.

Why is live streaming so well-liked by everyone?

Reason # 1. Live Interaction with the Audience

In today’s time, businesses or any individual like the live streaming application because this technology provides a high – level of brand interaction and engagement. Such a level of interaction is not possible on any other platform or marketing channel. Live streaming has the highest percentage of engagement.

Real-time streaming opens up a traffic channel of communication and brings your audience closer to you. Asking them questions will help you understand them better.

Reason # 2. Increasing your audience toward your brand

The popularity of live platform apps helps to increase your audience towards your brands. You can see on other social media platforms that live mode programs are more quickly seen by people and people spend a lot of time on them.

With greater publicity, you can generate more leads for your business or attract more followers for your brand. Finding and sharing any live videos on social media is easy and helps to increase user engagement. A real-time conversation is a better way to interact with your audience and promote your brand.

Reason # 3. Quickest-growing sector

Live streaming platforms are establishing a new standard worldwide in the industry thanks to the increase in viewers of live streams.  Also, more smart devices can now access high-quality streaming games which are currently trending.

People know more about that application which is in their daily use. And the social media platform is the one where people spend a lot of time. Live streaming enables the recording and broadcasting of any video for people in real time via social media. For this reason, it is known well in every growing sector.

Reason # 4. Live Updated

If we look at some past years when streaming applications were not developed much, In every home, people use television to check all the updated news.

The trend is now changing. Live streaming plays an important part because it provides viewers with all types of updated news and lives accessible viewing options. TV popularity has decreased since the popularity of online streaming apps.

Summary

Although live streaming is still in the spotlight. Other types of apps have been recognized for their power in the long term but Live streaming app development companies have already collected a major investment from multiple corporations and made them extremely popular.

Capanicus developers think about the aspects clients care about the most while developing the live streaming app with the latest technology. Our improvement in the features makes them more advanced and maintains the superiority of the application. 

We build customizable mobile and unique web design applications by serving high-end features and the most recent design trends.

I hope this blog will help to understand all the advantages of live-streaming applications and what is the role of streaming applications in various industries. An important one is, how it will be more effective for your business.

Have you thought of developing a live-streaming and broadcasting application? Contact us for your app development needs.